Company/Agency: Vice Media Group
Celebrating the Black running community in NYC, this event featured guided group warm-ups and runs led by Adidas Runners NYC captains, meditations, and vendors. The event culminated with an exclusive screening of the first episode of the new ViceTV docuseries Running While Black, with a live Q&A session with series director Jenn Shaw. Launched Juneteenth weekend 2022 at the Triangle Loft, Meatpacking District NYC. (More to come! Page under construction)
Warm-up zone for guided pre-run group stretches and meditation, vendors, and general gathering space. Image credit: Matthew LeJune Photography
5 stripes define the boundary of the space while Adidas logos mark a spot for each guest
Image credit: Matthew LeJune Photography
Six black-owned wellness and running-based vendors had their own booth to network and interface with guests
at corner of space with zines and other black-owned publications
Each booth contained a shelf and rack to display merch or for storage. Poster design credit: Alexandria Machover. Image credit: Matthew LeJune Photography
Image credit: Matthew LeJune Photography
Timeline featuring black excellence in running. Designed by Alexandra Machover, copy by Zachary Solomon. Image credit: Matthew LeJune Photography.
Throughout the event, guests were invited to talk about their experiences of running while black at the confessional booth. Image credit: Matthew LeJune Photography
of the confessional phone booth, and stretch zone mirror detail
followed by live talk back with film creator Jenn Shaw
Activation layout inside the centrally located Triangle Loft, located in NYC’s Meatpacking District
concept render for pre-run group stretch and meditation area
initial concept for film viewing area
Sample of some light sketching for the confessional booth, and activation graphics for the floor and the mirror build
UNDER CONSTRUCTION. MORE IMAGES TO COME
