Company/Agency: Momentum Worldwide
FIFA World Cup Trophy Tour made a one-day-only stop at the American Dream Mall in East Rutherford, NJ. The activation covers the skating rink with turf, and is full of soccer-inspired games, photo ops, and Coke's Ink Studio.
Features 3 stations with a flat screen and two bean bags for two players to enjoy FIFA video game play
Image source: LinkedIn
Visitors get a chance to head a suspended soccer ball to see how many feet high they can jump to reach it.
Image source: LinkedIn
Visitors get to emulate a goalkeeper and test their speed and agility by tapping an illuminating soccer light
Image source: LinkedIn
Visitors test their ball passing skills and drill in a 10ft ring with World Cup team graphics (and omg…Carli Lloyd showed up!)
Image source: NJ.com
The New York stop on the tour took place on the ice skating rink at the American Dream Mall in East Rutherford, NJ.
Non-designed (pre-existing) elements were the Coke Ink Studio and the Trophy Display Photo Op
Initial ideation sketches for three of the interactive elements: Jump For It, FIFA Gaming, and Whack-a-Goal
More developed 3D sketches of the custom activation elements. Top: “Jump For It” and “Whack a Goal”. Bottom: “FIFA Gaming” and “Fast Feet”. (final renders were completed by another designer with different software)
Visitors included youth soccer leagues from throughout the state of NJ; Governor Phil Murphy, soccer legends Carli Lloyd, Ricardo Kaka, Tim Howard, and Paul Mulligan (President of Coca-Cola) were also in attendance
Image source: NJ.com, LinkedIn
Image source: NJ.com, LinkedIn
